![]() 13% Action Words (developed, eliminated).This bullet is a nice length (16 words) and its word balance comes out to: “Developed tiered triage system that eliminated 40% of JIRA ticket backlog in less than 8 weeks.” “Helped improve support processes to reduce ticket backlog and better serve customers.”Ī strong bullet leveraging our formula might look like this: Let’s look at another example for a support engineer who helped a company improve its support process to eliminate a ticket backlog. That’s right in line with our target word mix. 33% Common Words (based, on, up, while, dropped, sales). ![]() 39% Uncommon / Industry Related Words (digital, ad, targeting, customer, data, analysis, CPA).17% Action Words (overhauled, comprehensive, shot).This bullet is 18 words long and balances out to: ![]() “Overhauled digital ad targeting based on comprehensive customer data analysis - sales shot up 37% while CPA dropped 18%.” “Leveraged customer data to run targeted ad campaigns and drive cost- effective leads.”Īn awesome bullet leveraging the formula above might look like this: Say you’re a marketer who leverages customer data to refine targeting on the company’s digital advertising, increase sales and lower cost-per-lead.Ī mediocre bullet describing your experience might look like this: If your résumé bullet contains a word mix matching that formula, you can bet that it’s going to be much more compelling than the majority of bullets the competition is using to describe their experience. I’ve spent the past 7 years studying the principles of copywriting and I’ve baked them into a simple, easy to follow Resume Bullet Formula:Īnatomy of a Crazy-Effective Resume Bullet Courtesy of Cultivated Culture With the rise of big data, marketing agencies have been able to put numbers behind the specific tactics and formulas that lead to more clicks and higher engagement. Those headlines you see have been carefully crafted to grab your attention and earn your click. You come in contact with it daily when you scroll through the news or social media. There’s a field out there called Copywriting which is focused on how written words influence behavior. Try, “Managed team of salespeople who generated $27M in new business last quarter (117% attainment).”Ĭaprino: What additional steps can people take to “sell” instead of “summarize” on their résumé?īelcak: If you want your experience to jump off the page, you need to focus on the value you drove. Instead of, “Managed team of salespeople to generate new business and exceed targets” Speak about the specific initiatives you drove, the skills and tools you used to drive them, and the results you achieved. If you want to stand out and get noticed, you need to focus on selling and driving tangible value in your bullets. If you received 10 (or 100) resumes that all say “track record of exceeding goals,” how would you be able to differentiate? ![]() I see a lot of people get frustrated because they don’t hear back from their applications, but you need to put yourself in the recruiter’s shoes. What does “results-oriented” even mean? That you orient yourself around results? Does that mean you actually get great results? If so, what are they? None of those bullets tell us anything specific about the candidate.
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